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How We Use Slack
MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT...
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#ThisIsMIT
It is well known that MIT students are academically exceptional and are high scholastic achievers. What is less known is how well-rounded, creative, and artistic they are. To showcase what students do...
View ArticleThe Power of Organic
There is so much information out there about paid social media. One might even feel pressured to pay to play. I thought I’d offer a voice in support of non-paid social media. At MIT we have a purely...
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MIT Social Media Hub
In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be...
View ArticleDealing with Trolling
This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take...
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What 2020 Taught Us
2020 had us rethinking our social media strategy and tactics and responding to a changing climate all year long.Until last year, we primarily used our flagship social media channels to reaffirm our...
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What We Discovered About Organic Listening
Listening and monitoring have always been an important part of social media management. In 2020, these practices became crucial, not only in our handling of social media, but also in gaining an...
View ArticleMIT Central Social Media Strategy for 2021
This year, we will continue to leverage our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. In addition, we will continue to feature...
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Here's what you need to know about Facebook page likes and follows
Why does Facebook offer both page like and page follow options, and what’s the difference, anyway? I admit that trying to figure out the difference between the two baffled me for years, mainly because...
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MIT on TikTok
Why we decided to get on TikTokOne of MIT’s primary goals for social media is to feature our community and share our rich culture. We want prospective students who are deciding between MIT and peer...
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